BUSINESS
Starter
A focused start for your facility.
$129/month$1,315.80/year
Billed monthlyBilled upfront for the year
- 5 modeled equipment
- 10 Load Planner jobs / month
- AREM Facility Assistant included
Business pricingBetter energy decisions.
Better energy decisions.
A plan for your business.
Understand your facility, plan the work ahead and turn energy information into practical action. AREM is at the heart of every Business plan.
AREM included in every planPrices in USD · Choose monthly or annual
Annual Business plans are billed upfront. Arrange annual billing with our team.
Best Value
Growth
More equipment. More room to plan.
$320/month$3,264/year
Billed monthlyBilled upfront for the year
- 25 modeled equipment
- 50 Load Planner jobs / month
- AREM Facility Assistant included
BUSINESS
Scale
Coordinate more complex operations.
$1,500/month$15,300/year
Billed monthlyBilled upfront for the year
- 100 modeled equipment
- 250 Load Planner jobs / month
- AREM Facility Assistant included
BUSINESS
Enterprise
A plan shaped around your business.
Custom
Terms agreed with our team
- Custom modeled equipment
- Custom job allowance
- AREM Facility Assistant included
Save 15% compared with twelve monthly payments. Enterprise is custom. Voice add-ons are priced separately.
One complete workflow counts as one Load Planner job, even when multiple equipment are involved.
Start with an access request or contact our team for assisted onboarding. Your plan and scope are confirmed with our team; an inquiry does not start a subscription.
Your facility. Clearer decisions.Meet AREM.
Meet AREM.
Included, from the start.
Facility-specific intelligence powered by Thola’s energy models and AI reasoning. Get clear explanations and practical guidance for the facility you’re working in.
- AREM Facility Assistant in every Business plan
- Standard AREM text included
- Existing browser-based speech included where supported
From insight to the next move.
Keep planning, energy records and contract context close to the work happening at your facility.
Load Planner
Schedule complete workflows around equipment availability, reservations and your facility’s time.
Energy Log
Keep operating history and energy information together. Compare planned and actual results with clear data context.
Contract Intelligence
Bring energy contracts, tariff context and key commercial questions into your facility decisions.
Premium capability
Microgrid design
Explore indicative energy-system scenarios and investment options with the right engineering review.
Premium capability
Energy Margin Recovery
Explore energy-cost recovery workflows aligned with your business and operating needs.
Premium capabilities and feature access are confirmed in your agreed plan scope. Discuss your requirements.
Premium add-on
A more natural way to work with AREM.
Natural, continuous two-way conversations with facility-specific intelligence. Talk through questions and decisions with AREM Voice, alongside your Business plan.
Voice 300
+$79/month
300 conversation minutes / month
Request Voice ActivationVoice 600
+$129/month
600 conversation minutes / month
Request Voice ActivationEnterprise Voice
Custom
A conversation plan for your organization.
Request Voice ActivationOur team will guide your Voice onboarding. Voice billing begins only after activation and an agreed delivery commitment. Existing browser-based speech remains included where supported. You can also email team@getthola.com to arrange activation.
Compare Business plans.
| Plan details | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Monthly priceAnnual price · upfront | $129$1,315.80 | $320$3,264 | $1,500$15,300 | Custom |
| Modeled equipment | 5 | 25 | 100 | Custom |
| Load Planner jobs / month | 10 | 50 | 250 | Custom |
| AREM Facility Assistant | Included | Included | Included | Included |
| AREM text | Included | Included | Included | Included |
| Browser-based speech | Included where supported | Included where supported | Included where supported | Included where supported |
One complete workflow counts as one Load Planner job, even when multiple equipment are involved. Enterprise allowances are agreed with your team.
Frequently asked questions.
What is included in my Thola Energy subscription?
Every Business plan includes AREM Facility Assistant and the published equipment and monthly Load Planner job allowances. Your agreed plan scope determines access to features such as Energy Log, Contract Intelligence and premium capabilities.
What counts as one Load Planner job?
One complete workflow counts as one Load Planner job, even when multiple equipment are involved. The monthly allowance counts complete workflows, not individual equipment tasks.
Can I model additional equipment?
Starter includes 5 equipment models, Growth 25 and Scale 100. If you need more capacity, contact our team to discuss the right plan or a custom Enterprise scope.
Is AREM included in every plan?
Yes. AREM Facility Assistant is included in every Business plan, with standard text and existing browser-based speech where supported. It provides facility-specific intelligence using Thola’s energy models and AI reasoning.
What is the difference between AREM and AREM Voice?
AREM Facility Assistant is included in your Business plan. AREM Voice is a separate premium add-on for natural, continuous two-way conversations with facility-specific intelligence. Request activation with our team; Voice billing begins only after activation and an agreed delivery commitment.
Can I upgrade or change my plan?
Contact our team to review your requirements and agree the plan, pricing and scope before a change. Changes remain subject to your existing customer agreement.
What happens if I reach my monthly limits?
Your plan includes the published monthly workflow allowance. If you need more capacity, contact our team to review your plan and agree next steps. Additional capacity and pricing must be agreed with you.
Does Thola require additional sensors or hardware?
Thola can work from the facility, equipment and energy information you provide. Any additional data-source or hardware requirements depend on your setup and objectives; our team can confirm what is needed.
Can Thola connect to my electricity utility?
Utility connections depend on provider availability and customer authorization. Direct PG&E customer connections are not currently enabled. Contact our team to discuss your provider and available options.
Do you offer custom pricing for large facilities?
Yes. Enterprise pricing is custom. Our team can discuss equipment, workflow capacity and premium capabilities, then agree a scope and price for your business.
How does annual billing work?
Annual Business plans are billed upfront for the year and save 15% compared with twelve monthly payments: Starter $1,315.80, Growth $3,264 and Scale $15,300 per year. Contact our team to arrange annual billing. Enterprise pricing is custom.
Does annual billing change my limits or Voice pricing?
Your equipment and monthly Load Planner job allowances stay the same with annual billing. AREM Voice remains a separate monthly add-on at its published prices; the 15% annual discount does not apply to Voice. Voice activation and a delivery commitment must be agreed before billing.
Find the right fit for your facility.
Tell us about your equipment, workflows and energy goals.